What is VB?
Value Betting involves placing wagers on outcomes that have better odds than the true probability of that outcome
Bookmakers sometimes underestimate the likelihood of a particular outcome, offering higher odds than they should
Value betting works by exploiting discrepancies between the true probability of an outcomes and the odds offered by bookmakers
By consistently identifying and betting on these value opportunities, we aim to generate long-term profits for our bettors
How does it work?
Let’s say it’s Man Utd vs Liverpool
BET365 has odds for Man Utd to win at 2.35
Edge analyses a range of data and establishes the true odd to be 2.20 This means there is a value bet opportunity worth 7%
By placing a bet on Manchester United to win at odds of 2.35, you are getting a higher return than the actual probability of them winning, making this a value Bet
Consistently placing value bets like these should give you a positive variance return
What is variance?
Variance is the measure of how much the actual outcomes of a series of bets deviate from the expected outcomes. Variance is an important factor in determining the profitability of value betting over the long term.
In value betting, the expected outcomes are the bets that have a positive expected value (EV). Positive EV means that the probability of the outcome is greater than what the odds suggest. When you place value bets, you have an edge over the bookmaker, and over time, you should make a profit.
Sports
Value Bets from a wide range of sports
Horse racing
Each-Way Value Bets from horse racing
